Guest posts are a great way to get your content in front of new audiences. Guest blogging is a strategy that many bloggers use to increase their readership and generate more revenue from advertising or affiliate links. So, where to guest post?
Guest posts can be used for marketing, business development, and networking purposes. Guest posting might not be the right strategy for every blogger but if it’s something you’re considering, this article will help you make an informed decision on how to turn guest posts into a living!
Guest posts can be used in a variety of ways, including for marketing purposes. Guest blogging will increase your readership and help you build relationships with other bloggers or influencers in the industry. Guest blogs are often shared, tweeted about, and liked on social media so they’ll generate reach outside of just your blog subscribers.
Guest posts might not work if you’re a business consultant who specializes in working one-on-one with clients but it could turn into an opportunity to network with potential partners/clients within that same niche.
They are an excellent way to get your business in front of a new audience and establish yourself as the “expert” in that industry. Guest blogging is also a great tool for boosting SEO, building backlinks, and increasing traffic on all platforms. The following tips will help you maximize guest blog potential by developing strong content to create relationships with influencers who can turn into loyal customers.
In this article I’m going to share some tips where guest posting fits best among different types of bloggers:
The Solo Blogger:
Guest posts are great when starting out because they give you exposure to a new audience. Guest posts will also help you build relationships with other influencers in your industry, which can then lead to partnerships and collaborations
Guest blogging is an excellent way for freelancers who work on their own time schedule (or have more than one client) to keep up with writing deadlines while still being able to take care of business obligations
Business Consultant or Non-Fiction Author:
Guest blogs are great if you’re looking to network, but this type of post might not be the best fit if it’s your main source of income because they don’t produce as much profit per article
The Small Business Owner:
Guest posting may not yield enough money from ads/affiliate links alone so it’s not the best strategy for small business owners. Guest posts are an excellent opportunity to network with potential partners/clients so they may be worth it if you’ve got a big enough portfolio
Guest blogging is a great way to increase your readership and drive traffic back to your blog, which can lead to more conversions from ad clicks or affiliate sales
Bonus Tip: Guest Posts Can Be Used as Marketing Tools
Guest posts are often shared on social media sites like Twitter, Facebook, and LinkedIn where they’ll generate reach outside of just subscribers on your own blog. Guest blogging might not work if you’re a business consultant who specializes in working one-on-one with clients but it could turn into an opportunity to network with potential partners/clients within that same niche.