There are 5 common mistakes that you may be making that could be hurting your business. Today, in this lifestyle blog post, we’ll talk about some ways to avoid these mistakes and how they can affect your bottom line!
You don’t have a clear call to action on the page
This is one of the most important aspects of any webpage for generating more leads or sales. Make sure you include a link to make it easy for visitors to take the next step in their journey with you!
Your website doesn’t load fast enough
Stay in touch with the visitors
You don’t have a way for people to contact you outside of your website. Make sure that visitors will be able to stay in touch with you even if they’re not on your site by including an email signup form or another method for them to communicate.
Your content is outdated and no longer relevant
If customers think this about their experience, it’s unlikely they’ll come back! Be sure that new content is always being added so as not to lose those readership numbers over time.
Your brochure isn’t professional enough
While this may seem like an obvious mistake, many business owners neglect thinking about how much time and effort goes into designing something that will be handed to a customer. Make sure your brochure is well designed, includes professional fonts and imagery, and follows all printing guidelines for best results!
Attract new customers
- Offer discounts or freebies with purchase of something else
- Offer your products or services at a discount
- Promote on social media
Send follow-up emails after purchase
Send follow-up emails after purchase and include information about new deals and discounts coming up which will keep them engaged with you.
Don’t Sell Your Product Too Cheaply
This might seem counterintuitive as a way not to lose business but the reality is that if your product is priced too low, consumers might think that it’s not a quality item. Instead of worrying about the price point on one single unit, make sure to have some variety in pricing for different sizes or package deals so that you’re able to offer customers their preferred option without seeming like you lack value.
Don’t Offer Too Much Information Upfront
You may be tempted to list every detail upfront when pitching potential clients but this can actually end up turning them off instead because they feel overwhelmed and will then needlessly worry about making an uninformed decision. Instead, focus on presenting 5-15 bullet points with key benefits at first which should make them more likely to want further information from you afterwards instead of just automatically saying no.
Don’t Sell Products That You Can’t Deliver On Time
One of the most common mistakes that companies make is selling a product before they can deliver on it and this leads to customer frustration when they are left waiting for their purchase instead of being delighted by what’s in stock. Make sure you have plenty of lead time to get your orders ready so that customers don’t feel like you’re overpromising or underdelivering which will ultimately cost you business down the line.
Clean Up Your Online Reviews
If there are negative reviews online from previous customers, be proactive about addressing them head on with a response rather than ignoring them because if potential clients see these complaints first without knowing that you’ve taken the time to address them, they might think that your company can’t be trusted.
Don’t Neglect Your Website
It’s easy for companies to assume that their current website is good enough when it comes to getting leads but if there are outdated pages or a lack of information on offer, you’re going to lose potential customers who want more details before buying.