Between buying 80% of new cars, owning 49.1% of the wealth in America, and accounting for 85% of all consumer purchases, women play an increasingly influential role in modern society. However, marketing to women is often tricky because they are very different from men, a fact that has helped contribute to their feeling undervalued as consumers. In this beauty and lifestyle blog post, there are 10 tips to help you enhance your women’s marketing strategy.
1. Start with her
Your ad or website should start by introducing your product, service, company, or brand and the benefits you have to offer. This will leave the reader wanting more information about your company and help make them want to learn more about you and what you have to offer.
2. Think outside of the box
Using traditional TV spots or print ads is not effective when it comes to reaching women. The goal of the whole campaign should be to engage and entertain rather than simply trying to reach people with information they need in exchange for money in hand. Use your unique voice and brand personality to set yourself apart in the minds of women.
3. Be honest
So many ads try to be cute or funny when they are simply not funny. You’ll just end up looking like a phony who is there to manipulate women into buying something they don’t want. Be genuine with your ad to build trust and credibility with the reader by highlighting the benefits of your product or service, but avoid embellishing your message beyond what’s necessary.
4. Tell her a story that she can relate to and believe in
Use your personal experience and storytelling style to relate to women in a way that makes them feel like they are your main focus. Personalize the message you’re sending, talk about what it takes for you to feel confident and strong women can be just as worried about their health or relationships as men can.
5. Nurture her
Women want to feel special, so give her something she’ll treasure and is unique. A gift card is a great way to show that you’re paying attention not only to the product or service itself, but also the person who it’s intended for, because you know this is someone who would really appreciate it!
6. Use online tools to increase engagement
You can use several different types of tools to help engage your target audience online, including email marketing, social networking sites like Facebook and Twitter, and interactive websites. The real key to effective women’s marketing is in connecting with your reader through the things they love and caring enough about them to provide value in return, whether that be a great service, product, or piece of advice.
7. Be responsive
Your Internet presence needs to reflect the type of company you are trying to present yourself as a person who cares about their customers and wants to show them they matter. This should start with answering questions and responding quickly with useful information so that your reader knows you are only there for their benefit.
8. Know your audience
You should be able to clearly define who you’re marketing to and what makes them tick, because if you don’t know this it will be hard to engage them in your message in a way they can relate to. Do your homework and learn more about who you are trying to reach before you begin marketing. The clearer your picture is of your target audience, the better you will have an idea of what content they’ll appreciate and enjoy reading.
9. Avoid generic copy that doesn’t speak from the heart
Write with passion about what it means for you and your brand talk about how important women are in society and how she is an integral part of that picture. Make her feel like she’s someone special and unique to you and your company.
10. Keep it short and sweet
Give your reader exactly what they want, don’t force them to read lengthy information or spend minutes reading a blog post that they might not care about. If you’re trying to sell too much information in too little time, you’ll probably find yourself only reaching out to a small percentage of the people who are interested in your product or service when all you really need is one more person who believes in your brand and its mission and can bring many more with them.