The Difference Between Lifestyle Marketing and Intergenerational Marketing

There are several lifestyle blog post ideas but this blog post provides the simple and correct information. The difference between lifestyle marketing and intergenerational marketing is a concept that was first introduced by the Patagonia CEO, Yvon Chouinard. This article will discuss the differences between these two types of marketing, as well as what some companies are doing in order to reach a wide audience. In an increasingly connected society, it is important for brands to build relevance while still catering to their target audience. Lifestyle marketing and intergenerational marketing are both examples of how brands can achieve this goal.

Starting with lifestyle marketing, products or services that are marketed towards people who already use the brand are obviously going to have a much lower chance of reaching success than something targeting someone who has never interacted with your brand before (i.e. intergenerational marketing). For example, a brand targeting an 18-year-old male in his early twenties is going to be much more successful than a brand targeting an 8-year-old child. This is because the former’s consumer already has a connection with the brand, whereas the latter (i.e. intergenerational marketing) is only just starting to use their product or service so they have not yet developed any connections with it. 

One of the main reasons why you would want to do this type of marketing instead of lifestyle marketing would be because it makes you reach a wider audience. If you want to market your brand to celebrities, then doing lifestyle marketing is the better option. On the other hand, you would have a much easier time reaching someone who does not use your product or service on a regular basis. Experts have suggested that you should also consider intergenerational marketing if your demographics are not diverse enough, or you would like to reach a younger audience.

To sum things up, if your target market is very diverse (i.e. all ages, genders, etc.), then it is recommended that you do lifestyle marketing. However, if you want a broader target audience or younger consumers who are more likely to be quick to adopt your product or service, then intergenerational marketing would be the better choice.

There are many different brands that have successfully implemented this type of marketing method into their brands. The following list contains some examples of these brands: 

In conclusion, it is better for a company to choose this type of marketing method rather than lifestyle marketing if they are trying to reach a diverse market and achieve less mainstream attention. Also, brands that are targeting younger customers would benefit from intergenerational marketing.

Lifestyle marketing:

Lifestyle marketing refers to the process of promoting a product or service by marketing it to people who already use the same product or service. In other words, the focus is on advertising products and services to people who already have those products or services, as opposed to adapting a product or service for customers who currently do not have one. Many companies choose this method because it allows them to reach consumers who are more likely to purchase their products, meaning that they will be completely satisfied with their purchases. 

On the other hand, this type of marketing is not quite as effective because it does not cater to new consumers or past consumers who have stopped using their products. As a result, successful lifestyle marketing relies on reaching people who are already loyal customers. However, in an increasingly digital age, it is becoming more difficult for marketers to reach people through physical means. 

Furthermore, companies that rely on lifestyle marketing will often find that their target audience includes a large number of older individuals or those who live in rural areas. This results from the fact that marketers tend to focus on those who are much more likely to purchase their product or service because they already use it. 

Some companies that have shown great success with lifestyle marketing include:

Many companies that use lifestyle marketing are also using social media in their campaigns, which allows them to get closer to their target market. Many marketers also tend to target younger audiences through social media, as they find that these consumers usually have an easier time adapting to change and may be more likely to purchase the brand’s product or service. 

Author Bio:

Hi. My name is Kathy Keeks. I’m a writer and digital marketer with a passion for content. I write blog posts, articles, and social media posts for others. I love to travel, Netflix and Beyonce. I love what I do! I help people find their voice and tell their stories. I love to write and am always looking for new projects. Now you know everything about me, too.