10 Ways to Increase Product Sales: An Essay on Makeup and Beauty Marketing

It seems that the beauty industry is evolving so quickly, it’s difficult to keep up with all the new trends!

Expert opinions on what products work and don’t work are everywhere, but only until you start considering them for yourself. If you’ve ever been curious about how to increase product sales, I would recommend considering these ten (well-researched) ideas in this beauty and lifestyle blog post:

1) Lights and mirrors play a huge role in makeup application

If you’re not lit well or looking in a mirror, chances are you’re going to mess up your look. Makeup artists, like Lauren Van Ness, recommend lighting that’s two times brighter than the light in the room. This not only helps you see, but it also helps you see shadows which are harder to notice otherwise. The best option? Ideally a soft light that has a slight pink tinge can be most flattering.

2) A pink toned foundation is what women should use

It helps reduce the appearance of redness and irregular pigmentation while making the skin appear dewy and youthful. If you’re using a more yellow-toned foundation now, stop! That being said, wearing cool colors on top – i.e. blues, purples, greens – will help you bring out depth and vitality in the skin.

3) Cover the eyelid in blush to make eyes stand out

If you have a big, colorful eye look, apply some blush to the eyelids to make your eyes pop! This also helps your eyes look bigger and brighter.

4) Get rid of false lashes if you’re struggling with fullness or length

Stick to using mascara on your top lashes instead! It’ll achieve a similar effect without causing damage that regular lash extensions can over time. They are worth every penny!

5) Choose a highlight that’s almost as light as your natural skin tone.

You can even dare to use a body-color cream with the same undertone for a more natural look.

6) Use heavier products at night and use a “fresher formula” in the morning

 Unless you want a break from your current routine, try not to switch formulas too much because this can cause irritation and breakouts. Plus if you’re going to be using two different formulas during the day and night, it’s best to go easy on the heavier products at night so that you don’t get dry patches by applying them in the morning!

7) Removing mascara should be done sparingly

There’s an art to how long you leave your mascara on. Just like how it’s important to remove mascara before bed, it’s also important when removing the mascara that you don’t go TOO hard with the formula. The best tip? Don’t rub your eyes after applying mascara – and if you do, use a cleansing wipe!

8) When in doubt about foundation color, let the bronzer do the talking

It’s better to start high and blend down than to start dark and blend up. However, a foundation shade that’s a few shades lighter than your skin is always a safe choice to ensure longevity.

9) Use an apricot blush as a highlighter for the eyes

Whether it’s in the morning or at night, applying an apricot toned blush under the eye can help brighten up your eyes! This also helps general fatigue as it warms up and highlights the apples of your cheeks.

10) Alcohol based toners are best for all skin types

After cleansing (and ideally rinsing), apply an alcohol-based toner to remove residue from facial products you may be using. It evenly dissolves makeup, and helps to maintain the pH balance of your skin. If you’re using a container containing a bunch of products, simply apply after cleansing and massaging into your skin to help get rid of it all!

These ten tips are by no means comprehensive. However, if they can help you improve your makeup application technique and achieve better results, chances are they’ll resonate with you.